The new market trends in the light of Covid-19 Pandemic : regional report (2022)

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The following report attempts to derive the main market trends post COVID -19 for six Arab countries which are as follows: Algeria, Egypt, Jordan, Lebanon, Morocco, and Tunisia. The main sectors of focus which are analyzed in this report are agri-business, textile and ICT. Those sectors have been selected due to their recognition as high-potential sectors for women employment in a previous study conducted. The findings in this report were formulated through a cross-cutting market trends analysis for the six countries assessing the main commonalties and differences between the countries in terms of market trends, consumption behavior and identifies recommendations for potential market opportunities- all information which are meant to inform future for small investors who want to create their own businesses. Both secondary and primary research was utilized to obtain the necessary information for this report. Primary research was conducted with country sectoral experts, where they were able to validate the secondary information obtained in addition to providing their own insights on the market trends in their respective countries with the outbreak of the pandemic. The following sections summarized the main report findings and recommendations

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